DappLooker Startup Program: Driving Organic Growth through Startup Support
About DappLooker
DappLooker is a leading blockchain analytics platform that empowers users to explore and analyze decentralized data through customizable dashboards and real-time data visualization. The platform supports over 50+ blockchain networks and serves a growing user base of over 10,000.
We collaborated with DappLooker to design a program to increase inbound customer growth by supporting emerging web3 startups
The Challenge
Increasing Inbound Customers
DappLooker’s primary challenge was to boost inbound customer growth organically. Rather than relying on paid marketing, they wanted to attract new users by providing value to potential customers in the web3 space.
Strategic Alignment and Growth
DappLooker were ready to integrate partner credits and offer free platform subscriptions for a limited time. This required designing the program to meet both DappLooker's business goals and startup needs.
DappLooker needed a strategy to attract inbound customers organically by offering value to new customers while aligning business goals with startup needs.
Challenge Statement
The Opportunity
Capitalizing on the Web3 startup Growth
The growing trend of web3 startups presented a clear opportunity. By offering a startup program with free access to DappLooker’s platform and partner resources, DappLooker aligned itself with a high-potential audience. This approach enabled startups to scale more efficiently while organically increasing DappLooker’s user base.
Product Definition
Designing the Startup Program
The DappLooker Startup Program was designed to provide 3-6 months of complimentary platform access, along with exclusive partner credits. The program specifically targeted early-stage startups, offering them advanced analytics tools to optimize their projects. Eligibility criteria, the application process, and automation systems were developed to ensure smooth onboarding and scalability.
Automation and Scalability
The program’s processes were automated to manage applications and distribute resources efficiently. Predefined email templates and resource codes were used to streamline communications, allowing startups to quickly access the tools they needed while maintaining flexibility for specific requirements.